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Q1 Need to revise the theorists Revisit structure Need to look for a way that the theory doesn't apply or is limited Q2 Ignoring Macro comments Use more specific media language terminology Try to make connections between media language and representation Don't ignore the second bullet point on the question, reaching conclusions on how far you agree Q1- Applying representation to theorists Hall- representations are constructed and contested. They are not fixed. This might particularly apply to representations which might go against dominant ideologies Gilroy- Looks at the creation of a transatlantic black identity. Post colonial Also focuses on the way media "others" non-white representation Van Zoonen- Gender is contextual and performative and women are seen as object and men as spectacles Butler- Gender is not natural, it is culturally determined and performative hooks- bell hooks believes that white, wealthy men upper class people control the media industries and t