Ethan.Hoy

  viewpoints-an attitude of mind or the circumstances of an individual that conduce to such an attitude ideology- a system of ideas, ideals and beliefs  subversive-seeking or intending to change something                                           question explain how viewpoints and ideologies are communicated by the media language used in adverts. use the old spice Bahamas advert (2010) to help you masculinity- uses masculinity with the intention that it will attract the men who believe the brand will make them appear more masculine will also appeal to women who Want to but it for their partners. Appeals to younger demographic by using a current big name athlete of the time to attract fans to the brand  In the advert, the actor, portrayed by Isaiah Mustafa, directly addresses the women watching the advert saying "hello ladies" this is because Mustafa is a former professional athlete and is in incredible physical shape which are traits commonly found to be desirable in men .

  Old spice the old spice advert is an unconventional Fragrance advert in that a typical male fragrance advert would dark, mysterious, powerful and focused while at this advert was more comedic with its appearance, along with filling the image with bombastic imagery to catch the attention of the viewer. However, they advert still clings to its roots of desolating a masculine image with the former nfl wide receiver Isaiah Mustafa staring intensely into the camera with a smug look in his face. The image also includes many small details which indicate masculinity, such as the man fishing out a shark in the top left of the image TV Advert similarities everything seems to be sloping off of him  direct address explosions water natural world sports (bob sledding, kayaking) celebrations  why did old spice change their brand the main reason that old spice did this was to stand out and appeal to a younger audience, they had been associated with rugged manliness, the brand began in 1937 with an e

 Minecraft is a sandbox indie game with a focus on creating And crafting and surviving in your own world. The game has a blocky Lego like art style and game mechanic in order to be more visually appealing and unique. The game was first developed and released in 2009 By Markus ‘Notch’ Persson by his small games company Mojang, The game Was released to on pcs and instantly gained a following. One of the major reasons the game was so successful from launch was due to how it appealed to all ages and all types of gamers with it having action, survival, adventure, creative, crafting and a well crafted story to discover. The game ordered finally targeted the niche audience of those who enjoyed modding and creating their own worlds, however the game became a global hit thanks to the number of content creators making profitable YouTube videos on their time playing the game, showing off what they could create and do in the game. This lead to global events held such as Minecon where the company w

Production : the action of manufacturing from a component of raw materials Distribution : the action of sharing something out among recipients Circulation : the public availability of knowledge or a product Consumption : something taken in by the customer or consumer Conglomerate : a company that owns majority stake in more than one other company Vertical integration : where a single firm preforms two or more stages of production on a product by merging two firms Diversification :where a company or product branches into several different markets Media convergence : when a piece of hardware takes on a 'all in one' function Synergy : forging connections between products for marketing eg. coca cola/James bond,                    super smash.bros/minecraft. Steve from minecraft has made his first appearance outside of the minecraft game 1. Notch produces 'cavegame' which is later called minecraft 2. Mojang studious is founded 3. minecon held in Las Vegas 4.  Microsoft purc

                                          R.A.I.L Representation representation in the media is the way a group of society is portrayed to the public, this could be in both a positive light and a negative light, as an example a group such as teenagers may be portrayed as delinquents, leading to the public to viewing them in this way. Often the way certain groups are portrayed may led to a prejudice being built up against them in the media. Theorists like Stuart Hall theorized that the media relies on and creates its own  stereotypes in order to push its own agendas. Audience   audience is likely the most important part of media as a whole. The audience is the group of people you wish to reach with your content and can vary by what your content is. when producing media you will always have a target audience in mind, this is the demographic which you are attempting to reach as they will be the most affected by it.  Media can also have a direct affect on its audience, it can influence hum