R.A.I.L

                                          R.A.I.L

Representation

representation in the media is the way a group of society is portrayed to the public, this could be in both a positive light and a negative light, as an example a group such as teenagers may be portrayed as delinquents, leading to the public to viewing them in this way. Often the way certain groups are portrayed may led to a prejudice being built up against them in the media. Theorists like Stuart Hall theorized that the media relies on and creates its own  stereotypes in order to push its own agendas.

Audience 

audience is likely the most important part of media as a whole. The audience is the group of people you wish to reach with your content and can vary by what your content is. when producing media you will always have a target audience in mind, this is the demographic which you are attempting to reach as they will be the most affected by it. 

Media can also have a direct affect on its audience, it can influence human behavior, morals, judgment and perception of specific events. this was theorized by Albert Bandura.  Stuart Hall theorized that there are three types of people when it come to intaking text, the dominant, who accepts the ideology of the media they've seen, the negotiate, who will somewhat agree but will think more rationally about it and the oppositional who will outright disagree with the ideologies all together.

Industry

The media industry is largely dominated by conglomerates, the film and television industry has 5 large competitors: Disney, comcast, CBS, WarnerMedia and Sony. these % companies control 76% of the film industry combined.

The UK press is a also largely dominated by conglomerates, with 59 national newspaper companies in the UK a whole 71% of the national newspaper circulation, leaving the other 56 in control with the remaining 19% worse yet a total of 5 companies control 81% of local newspapers in the UK.

Rupert Murdoch, an Australian business mogul who controls some of the largest newspapers in the US and UK (times, sun, Wall street journal). is a able to enforce his own views through his post.

Language

Media language looks at the ways that the media communicates to its viewers through images, mannerisms, symbols and even stereotypes.

Semiology is the study of symbols and they have, this focuses on connotations as in words and images having different meanings to there literal ones, the media will often use these in tv and posters or articles in order to draw in attention. an example of this would be an image of a man in a dark room staring intensely towards the viewer, straight away the view will notice a sense of mystery and mystique without ever being told to, but through the pre-conceited notion that darkness means mystery they will immediately associate the two. Stereotypes have also been a way of conveying messages in media, although they have been viewed as rather controversial in recent memory, the way they are used is by injecting a type of person who has a pre-conceited notion about them. this can be seen in the controversial Philadelphia cheese advert which used the notion of men being bad parents in order to push there product.