Minecraft

 Minecraft is a sandbox indie game with a focus on creating And crafting and surviving in your own world. The game has a blocky Lego like art style and game mechanic in order to be more visually appealing and unique. The game was first developed and released in 2009 By Markus ‘Notch’ Persson by his small games company Mojang, The game Was released to on pcs and instantly gained a following. One of the major reasons the game was so successful from launch was due to how it appealed to all ages and all types of gamers with it having action, survival, adventure, creative, crafting and a well crafted story to discover.

The game ordered finally targeted the niche audience of those who enjoyed modding and creating their own worlds, however the game became a global hit thanks to the number of content creators making profitable YouTube videos on their time playing the game, showing off what they could create and do in the game. This lead to global events held such as Minecon where the company would gather large audiences of all ages, increasing they’re popularity further. This allowed Mojang to release the game to mobile and console audiences such as players on the Xbox and PlayStation meaning it was virtually on every platform for all to enjoy. This level of popularity eventually lead to Mojang and subsequently minecraft being acquired by business conglomerate Microsoft in 2014 for a total of $2.5billion. After this minecraft began to collaborate with many large names with in-game skins And other texture packs from movies and other forms of media like Star Wars and Harry Potter, the games was also released on the two current consoles the PlayStation4 and Xbox1. This all lead up to the game becoming the best selling video game of all time with 174 million recorded copies sold world wide. 

Fandom theory

A way to explain the success of minecraft and it’s spikes in popularity over the through the past decade could be the fandom theory. Theorised by Henry Jenkins, it details that fans tend to build culture and identity from certain media formats which drives popularity forward. These fandoms can create communities in their own right and collaborate to solve problems and bond over their love of the created culture. This applies massively to minecraft as the creation of fandoms has helped popularise the game and promote it, this leads to more understanding of it which then leads to more sales, resulting in surges in popularity.

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