Tries to highlight all the different ways that someone can end up homeless such as being in debt, unfair landlords or losing your job.
They show both genders of different ages and ethnicity to show just how many people face homelessness
the color scheme of red and black to represent the seriousness of the situation while the black blocks everything outside of the facial area.
The close up reveals the seriousness and lets you see the confusing and worry in their faces.
The text positions covering the face is meant to to stand out on the image which reads lines like 'where will we live' 'he can't do that' to show the worry and almost to say its written on their faces.
At the bottom of the table their is smaller white text which gives an explanation and tells the reader 'we can help'.
The H in shelter is supposed to represent a house with a roof and chimney and is meant to create a sense of comfort and reassurance.
 the advert has duel meaning as it wants to appeal to the people who need the shelters for help and those who would want to donate to the shelters.




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