Explain how the changes in marketing and circulation has affected the film industry. Use the jungle book and the jungle book remake to support your answer. In 1967, the jungle book was set to be Disney's next big release. This wa s not long after the Disney ‘dry spell’ which began in the 40s as movies like Fantasia and Pinocchio massively under performed. Therefore, to combat this, Disney developed a new marketing strategy . In trailers and other promotional materials Disney marketed this movie as a revolution in animation with amazing new features such as their multi lens camera which was able to display a far vaster number of colors. Promoting this attracted more peop le to the movie as it made it appear more must see and exciting. Disney also opted as always to promote the movie as a fami ly friendly classic to appeal to the wider audience. The |Movie was a massive success for Disney as it became the 29 th highest grossing film of all time in the US with a tot
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answer the question use specific and detailed knowledge don't just list all the facts you know but rather list the significant of those facts- the impact on audiences and success. which are the most fundamental changes and why. context must be interweaved into your response, its often good to start with context (macro) then narrow it down to the specific (micro). this includes discussing the industry as a whole, then discussing the impact that Disney play on it and the impact of historical context. try and link ideas back to Disney and their success and how they are able to maintain and expand their audience. remember the difference between both the movies, and Disney at the time Explain how the changes in marketing and circulation has affected the film industry. Refer to Disney's 1967 and 2016 remake of the jungle book to support your answer. 1967 marketing - promoting the use of cutting edge technology, fun for the whole family premise, the multi lens circulation: used their
Production : how the product is made, the big change here is the way the news has become multi-media , the way that news is produced as well is drastically different. Distribution : how institutions get their news to their audience. Marketing : how an institution attracts people to their news. The competitions Search engines Citizen journalists Aggregators Apps which offer a personalised news feeds using algorithms-based on your interests News brand websites BBC website These create 3 main problems for the big news brands. Who is going to pay for news when they can get the same story for free somewhere else . It makes the competition for digital advertising much more intense . Competition for audience attention means that news brands must either match or beat their competitors on quality. This can lead to editors to exaggerating or even fabricating stories in order to stand out and get more clicks, sales and views. Economic context