Production: how the product is made, the big change here is the way the news has become multi-media, the way that news is produced as well is drastically different. 

Distribution: how institutions get their news to their audience. 

Marketing: how an institution attracts people to their news. 

The competitions 

  • Search engines 

  • Citizen journalists 

  • Aggregators 

  • Apps which offer a personalised news feeds using algorithms-based on your interests 

  • News brand websites 

  • BBC website 

These create 3 main problems for the big news brands. 

  1. Who is going to pay for news when they can get the same story for free somewhere else. 

  1. It makes the competition for digital advertising much more intense. 

  1. Competition for audience attention means that news brands must either match or beat their competitors on quality. 

This can lead to editors to exaggerating or even fabricating stories in order to stand out and get more clicks, sales and views. 

 

Economic context 

  • Falling circulation 

  • Falling newspaper sales 

  • Falling revenue for print advertising 

  • Digital advertising rising slowly but not plugging the gap 

  • Digital advertising revenue dominated by Facebook and google- struggling to monetise content. 

  • Increasing competition for internet news providers and social media. 

 

How are newspapers making money 

  • Blocking the stories behind paywalls 

  • Increasing advertisements 

  • Embracing new technology 

  • Subscription fees 


  • Advertising

advertisers pay for space in a newspaper. The price depends on the circulation

a color display costs £90 in the guardian


 

Comments

Post a Comment

Popular posts from this blog

Question 3 and 4

 Question 3 Audiences and producers no longer find the concept of genre relevant to long form television drama. How far do you agree In Long form tv drama, the concept of genres is becoming increasing outdated as producers blend conventions from multiple different areas of media, however, I still believe that genre is relevant in modern media. This can be seen with the  Netflix series Stranger Things where rather than losing the concept of genre all together, have hybridized many genres into its tv show in an attempt to reach a larger audience. This is due to the fact that Netflix are entirely concerned with maximizing profits and must be as appealing to mass audience as possible. Whereas with DRs the killing, they are more fixated on only using the Nordic Noire genre, appealing to a far more niche ABC1 audience. Because of DR being a Public Service Broadcaster with a goal of being a refection of he country and point out social flaws in Denmark, DR are able to take risks and not be con
Read more
 3 key points Jon Favreau chose to make the live action movie in CGI as he thought that travelling to the Indian jungle was impractical and wouldn't have the intended "dream-like"quality Wanted to test the limits of the new technology and defended this by comparing it to Oscar winner Life of Pi and highest grossing movie of all time Avatar Uses a star studded cast in order to promote the movie with actors like |Bill Murray, Ben Kinglsy, Christopher Walken, Idreas Elba and Scarlett Johansson  the two competing companies are using remakes of old classics in order to try and attract the largest audience to them over they're competitors and using actors as the driving force behind the movies.
Read more