exam prep


  • answer the question
  • use specific and detailed knowledge
  • don't just list all the facts you know but rather list the significant of those facts- the impact on audiences and success. which are the most fundamental changes and why.
  • context must be interweaved into your response, its often good to start with context (macro) then narrow it down to the specific (micro). this includes discussing the industry as a whole, then discussing the impact that Disney play on it and the impact of historical context.
  • try and link ideas back to Disney and their success and how they are able to maintain and expand their audience.
remember the difference between both the movies, and Disney at the time

Explain how the changes in marketing and circulation has affected the film industry. Refer to Disney's 1967 and 2016 remake of the jungle book to support your answer.

1967 marketing- promoting the use of cutting edge technology, fun for the whole family premise, the multi lens 
circulation: used their own studios to produce the film Buena vista, the 1967 version of the film was the best selling movie in German history grossing a total of $27 million

2016 marketing- snapchat filters, social media, Disneyland, promoting the usage of cutting edge technology, A-list actors like Scarlett Johannsen,  the use of pull marketing by including the big name actors, appealing to men by having an ad during the super bowl featuring trailers before star wars the force awakens, which had a 58% male audience. offering the film in IMAX 3D and 4D.

used many more strategies in order to reach the most amount of people.

Talk about Disney's embrace of technology with the use of social media, mention Disney+ to combat the rise of streaming platforms like Netflix and Amazon.
Disney also marketed the 1967 version as one of their best movies yet to emend for their flop the sword and the stone

relate it all back Disney's development as a company and the goals the company will have to dominate the market.

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