targeting

 targeting Latino crowds

studio marketers have learned that Hispanic movie goers tend to go and see movie in large groups, if you can hook owner family member, you can achieve all of them. to capitalize on this, Disney teamed up with the largest Hispanic American network Univision for a five week stunt with the 'jungle book' characters appearing in clips on telenovelas, talk shows and sports coverage, Disney even built a tool to allow Univision personalities to appear in scenes.

Augmented reality and immersive media

Disney found that using things such as cutting edge technology in order to bring in a larger crowd. They found that people who are interested in cutting edge technology are more likely to make someone pay $5 more. Things like 3-D were used to boost weekend box office sales.

Disney TV news and Theme parks

various corners of the Disney empire pitched in to promote the jungle book. A new years day stunt on the Disney channel was used to portray this as the biggest blockbuster of the year.

but the synergetic heavy lifting was done by Disney theme parks with Jon Favreau, offering seek peek footage of the film on its jam-packed spring break weeks.

Merch- on a global scale

the many shops and stores around the world which sold Disney merchandise would have entire jungle book sections and Disney built, photogenic sand sculptures at their sand sculptures.

Kenzo; the fashion brands created a limited edition line of jungle book clothing inspired by the classic movie. Air BNB also ran a special offer on tree houses with $100 off.

Intertextuality

Disney use intertextuality between their movies in order to attract their current fans who are already familiar with certain plots.