Radio one

 Perhaps the biggest challenge facing BBC breakfast radio is how to hold on to its digitally native listeners who are increasingly moving online, preferring their own playlists to radio output. This is made worse for the show by the fact that many of these music streaming services like Spotify and Apple Music not only offer you a choice in your own music, but provide the service at a much lower price than the £157.50 annually. This coupled with the fact that the target audience is between 15-29, ages which most tend to have little disposable income, mean more often tan not they will tend to go for the cheaper option.