News lesson

 Three news headlines

1. Families distraught over their dead children's names being used by undercover police officers

2.

3.

Two Media theories 

1. Stuart Halls representation theory

2. David Gauntletts' Identity theory

One statistic

1. 80% of the newspaper industry is controlled by 3 companies


Klay Shirky's End of audience theory

  • Basically says the idea of an audience that mindlessly enjoys what they can, He believes that audiences are far more active and thanks to the introducing of technology has made use more expecting of entertainment instantly and now expect more interaction with our entertainment. Things like newspapers and magazines are declining as they are much less interactive. The news is brought to us in completely different ways and as newspapers are in competition with one another by offering services that will give them the edge over rivals. Audiences no longer want to be at the bottom of the hierarchy when it comes to entertainment, they now want to directly communicate with the top of the hierarchy telling them what they like and don't like. Shirky believes that audiences are gaining more of the power in the media.

George Gerbner's Cultivation theory

  • Media is able to build up a reception of a group of people and this will eventually grow into a characteristic of that group to society and can lead to stereotypes
  • If you see a characteristic portraited constantly shown you will eventually associated that with the group it is aimed at.



News Industry- Macro information

  • Due to a decline in print news, newspapers have gradually moved more digitally over the past 10 years

question 4- Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers such as the guardian and the daily mail (10) Shirkey end of audience theory or Gerbner's cultivation theory
1. summaries the theory's and what they mean for websites- briefly
2.Outline one way these theories helps us to understand audiences from our case study websites. give examples for each to back up the points
3.Evaluate one way that way audiences work does not apply to the theory.



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