Magazine

Magazine distribution 

  • 75% of the population are reached by magazines (40million people)
  • 40% of these magazines are viewed by print
  • 18% through desktop
  • 12% through tablets
  • 51% through phones 
The Big Issue has a circulation of 83,073 per week

The big issue

What is the big issue?- it is a street magazine which focuses on current affairs
Who set it up and why?- It was founded in 1991 by John Bird and Gordon Roddick
Who published it?- it was published by Dennis Publishing
What is its circulation?- It is published in 4 continents and focuses on primarily English speaking nations such as the UK US and Australasia as well as Asian countries like Taiwan and Korea
How is it financed?- it is financed through fundraising, grants and partial sponsorship  
How is it different to other newspapers and magazines?- It doesn't its vendors who are often homeless or unable to get work, providing them with work by buying the magazines and reselling them. Its profits also go straight back into the magazines
How would you describe there content?- it covers current affairs, a wide topic which should be appealing to all
How would you by it?- you can get it as an online subscription, or off a licensed street vendor
What is their ideology and slogan?-  A hand up, not a hand out- dismantling poverty and creating opportunity
It was relaunched in 2012, why?- sales were dwindling so they brought in more notable journalists and celebrities to write

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