Music video

Richard Dyers star theory 

Richard Dyer claims that celebrities are simply commodities Created by larger corporations to target a specific group of people to make money. These cooperation's will create and design celebrities to target a specific audience and to compete with competition and this leads to pop stars becoming disposable and irrelevant. 

Music videos in the modern day. 

Music videos are commonly viewed through more modern mediums like social media and YouTube videos, as well as music apps and services whilst more bygone forms of entertainment like MTV have fallen by the wayside. A large reason for this is because of the instant gratification nature of the modern audience rather than waiting for the chance of a video they like playing. 

Facts 

There are 43 different music channels along with countless online streaming channels and mobile apps. This all relates to what Henry Jenkins calls ‘Technological Convergence’ where lots of media platforms condensing into one. It makes the spread of information incredibly fast, prolific and spreadable. 

• If the reader isn't engaged by the music video, they will likely not watch it all. 

• They are unlikely to become attached to the song. 

• They won't share it. 

• Wont like it 

And the song will ultimately fail. 

 

Todorov- Narratology  

A narrative will begin with the status quo, something will happen to disrupt this. One thing leads to another and we lead to a new status quo. If this effect doesn't occur, then it doesn’t feel like a story and rather a random series of events. 

Levi Strauss- Structuralism 

"One way stories build meaning is by a series of binary opposites"

• Good vs evil
• hero vs villain
• dark vs light
• happy vs sad
• stories can only work with conflict

Editing and Narrative

How does media language convey meaning and build narrative?

Media Language=

1. mise en scene

2. camera shots, types, angles, movement

3. editing and post production eg effects like slowing 

Example – from music video   

Shot / reverse shot- 

Establishing shot- opening cut of a movie or new scene normally very wide  

   

  

   

Eyeline Match- shows directly what someone is looking at and will often focus on them looking into the Lense before cutting to their view  

  

  

   

Graphic Match- normally a cut between the fiction and reality in the story and most shots will replicate in two different scenarios, can be characters closing their eyes and someone else opening theirs can be visual or verbal.  

  

  

   

Action Match- show characters actions in one angle, but changes mid-actions  

  

  

  

Jump Cut- casually used in montages to show the passage of time by cutting in and out of the same shots   

  

  

  

Crosscutting- used to show when two things are happening at the same time and is used in both phone scenes and in high intensity scenarios  

  

  

  

Parallel editing-  

  

  

  

Cutaway- cutaways are degressions from the current story and can be used to show what's going on in a character's mind   

  

  

  

Insert- a shot of some detail is inserted into an action to give the action more importance, the item is in the main shot