Netflix

Netflix

  • Netflix hit its 100millionth subscriber in 2017
  • The company began in 2003 as a mail order DVD service 
  • In 2007 after delivering their billionth DVD they began providing an online streaming service
  • Shows like breaking bad saw a massive increase in popularity because of this with the creator of the show stating that the service "kept them on the air"
  • In 2014 they began their first original show House of Cards with A-listers like Kevin Spacey and David Fincher in leading roles which has lead to massive success.
  • The service is now available in 190 countries and has a range of original shows from children's animation to murder mysteries and documentaries.

casting and cast

For The show they looked at hundreds of young children to cast in the roles of the boys and eleven. with the boys the Duffer brothers were looking for 4 children who can play off one an others chemistry in the first scene when playing dungeons and dragons, this was incredibly important as the show as meant to take element of the buddy genre. The casting of the female character 11

Marketing

Netflix used a range of different marketing techniques in order to promote stranger things. This ranged from trailers, to word of mouth transition. Netflix also used to more modern form of marketing through social media with promotion on their Facebook, Instagram and twitter accounts of the show. 

Twitch

  • A twitch stream of of fans and creators from the show and to promote the show. This clearly targeted a male gamer audience with all of the stream participants being white young males with a stereotypically geeky premises.

  • Cinematic trailer was released on YouTube on 9th of June 2016
  • They also released an interactive virtual reality 360 degree game of the basement around the same time.
  • The advantage of using YouTube is it is able to reach a much wider audience as well as being able to be viewed by anyone at any time rather than tv or movie trailers which have set times to be viewed.

Cross media

  • There was a snapchat filter to promote the show released around the same time
  • The show also had its own twitter and social med8ia accounts to release promotional material
  • fan art and memes created by fans and prosumers of the show.

Synergy

  • Eleven's favorite food is Eggo waffles, Kellogg's Eggo waffles was not a product placement in the series and were simply a way of giving another 80s feel
  • Their was a massive increase in sales of Eggo waffles after the release of stranger things, leading to more joint ventures between Netflix and Kellogg, including a trailer for the second season of the show launched at the NFL Superbowl.

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