Return to News

•  10 national news papers ( the guardian, the telegraph, the independent, the times, the sun, the mirror, the star, the daily mail, metro, the express)
• 1. Who owns them- 
• 2. What is there ownership model-
• 3.
• 4.
• 5.
• 6.

Mini-quiz

1. Express, The daily mail

2. The Sun, The Sunday times, The Times

3. Centre right

4. Mirror, star, express

5. Because the newspaper does not make a profit

6. The Daily Mail

7. We're backing Britain

8. The heart of Britain

Your media exam will be on January 4th 2022 and will cover 4 news questions

over the next few weeks, we will tell you what you need to revise to give you the best opportunity to do well in exams 

News paper 1 section A- 45 marks

1. discuss the representations and use of media language from two sources (website, front page) using a named theory (Bell Hooks, Gilroy, Hall) with analysis (10)

must revise all theorist which will apply

2. Will ask you to analyse the two unseen front covers or webpages on the exam paper and answer a question on media language or representation. However you should discuss all CRAIL elements here. (contexts, representation, audiences, institutions, and language) (15)

3. A question on how context impact on production/distribution/circulation and consumption in the newspaper industry using example from your two case studies. (10)

4. A question on a named theory using examples from your case studies- online print (10) No analysis

Name of the website	Genre	Conventions	Daily/monthly readership
The Guardian	Broadsheet	-Lots of print and stories -Mostly hard news -Asks for donations -Updated live -Some Tabloidization - Linked with social medias  -1 or 2 soft news stories -Shirkys modern audience theory
The Daily Mail	Mid-Market	- Playing a video to begin with -Snappy emotive headline -Links to social medias to target younger audiences    -Some hard news with primarily soft, celebrity news news stories -Tabloidization of hard news stories -Political drama
The Daily Express	Mid-Market	_hard political stories to begin with -Perhaps 2-3 soft news stories in a broadsheet form -Reader interactions
The Times	Broadsheet	-Instant paywall -Recommended smartphone access -blend of sport, politics and celebrity news recommended -More classically broadsheet less in your face with stories -

  

How to answer question 3

Macro	The News industry is ran as an oligopoly, meaning only 3 institutions hold 80% of the newspaper industry The news industry became known as the 4th estate, and the job of the press hold powerful positions. This has lead to politicians and the press gathering a close relationship as it can become mutually beneficial for the press to have a conservatives government in charge, and the government having the paper portray politicians as good people
Economic	The print industry is in decline currently. This is because digital news bests them in everyway as it is faster, more easily found, cheaper or even free and more interactive than papers This has lead to the Mail and the Guardian having quite successful websites, with the Mail having 35 million online viewers a month with around 70% of an international audience whilst the Guardian has 36 million viewers Economically they have had to invest in order to adapt to compete with online media, and for the first time has recorded a profit, at the expense of hundreds of editorial jobs
Political	The press is considered the fourth estate of society Politically, we live in a capitalist democratic society with a free market- this is why it is possible for an oligopoly was able to occur. which is dominated by right wing press currently. This is also why these systems need to be regulated as well as free press.
Regulatory	After the phone hacking scandal it was revealed that the Sun were hacking a missing girls phone to get stories. This lead to the two regulatory body of IPSO and IMPRESS which have both proven rather ineffective Post Leveson inquire, IPSO is funded by the papers themselves and upholds the editors codes of conduct, however is quite toothless with little actual power and rather ineffective in enforcing rules IMPRESS is the only state backed regulator but has no one signed up for it The Guardian refused to sign up for IPSO and instead became self regulated by the Scotts trust.
Cultural/ Historical	British cultural tradition Since the 1990s the industry has been migrating online in historic shift Audiences prefer online media and their are increased expectations of entertainment and acceptance of marketing and self promotion with 24 hour news brand are struggling to compete however, absorbing the newspapers are part of our cultural life Ownership concentrated in a few hands mean newspapers support one-dimension view of British culture
Social	The way audiences consume interact, and pay for news papers  News reflects what is happening society and reflects current social concerns Levels of trust in news brands are rising in the era of fake news and they are seen as sources of reliable information and informed opinion

 

just 3 companies own 80% of the newspaper market. An oligopoly

NB-the guardian only makes up 10% of this share

Explain how cultural contexts influence the way that newspapers are consumed. Refer to the guardian and daily mail news papers in you answers

Why are newspapers important in Britain, why do people choose certain news brands to receive their news?

• The shift in the way we receive news
• Both the mail and the guardian are well established

Intro

• Macro comments, 
• the newspapers are part of there culture, 
• the UK media is controlled, 
• showing statistics of media decline

Section 1

• outline the key differences between the two newspapers and contrasts for example, the daily mails organizational structure with Viscounte Rothermere at the head whilst the guardian is ran through a not for profit trust with 100% of proceeds going back into keeping the paper running. Also take about the reason for the two papers existance4 such as daily mail being designed for profit as well as to spread the businesses ideologies, where as the guardian is for acting as a foil for the pother paper covering more hard news with a more liberal approach to it. include theoriest in this section such as Gerbners cultivation theory.

Section 2

• start with cultural differences between the two
• mention of historical context in the papers examples before shifting to modern media
• mention of readers ideologies through the stories shown

To conclude

• shows the big differences in how more efficient online media is for current audiences