Minecraft-Industry

 The emergence of digitally convergent platforms

 brought about a huge surge in opportunities for


 synergy in the gaming industry.


This can be seen through the use of skin and texture packs in Minecraft which players could buy to blend have worlds and characters look like. They synergized with oculus to create Minecraft vr game

Minecraft developed online distribution which saved them on costs in sales. The got deals with Nintendo and Sony to produce the game for PlayStation and Nintendo switch. 

Was globally marketed through its own community

Sold merchandise on mugs, t-shirts, hoodies, keychains and more

synergized with Lego to make toy sets


Convergent platforms greatly increase distribution opportunities


Minecraft sells it packs and realms on its own store, its use of digital convergence allows it to maximize there profits

Steam which acts as the online shop for games produces Minecraft Story Mode


Consumers using convergent platforms

The online community is vocal with Minecraft and contribute to the development of updates through provided beta-testing's and feedback to developers. 

The use of engines like Twitter to keep fans updated on changes and production of Minecraft products allow people do give feedback

With digital convergence the biggest threat to video games is piracy that can be played across multiple platforms

Due to the low price of Minecraft as well as its platform accessibility, the threat of privacy is not an issue for Minecraft.

The game provides much more with its sales of the game that just the actual copy but provides free updates

With the acquisition by Microsoft and development of an oculus vr game, the game has became a lot more 'premium' game making piracy harder as it cannot be copied digitally.




Key words 

Vertical integration- Where parts of the production process is done by the producer instead of outside contributors such as suppliers.

Technological convergence- Where forms of technology merge, the combination of computing, communication and content across media platforms

Conglomerate- A company that owns several other companies

Mass audience- An audience that is considered main stream, mass appeal

Niche audience- Audience who are more specific in what they enjoy 

Diversification- Where a company branches into many forms of media eg toys, games, merchandise. a company expanding there audience through producing a wider variety of products


August 2010

The fist minecon took place in Bellevue Washington

Minecraftcon 2010 was a spontaneous gathering of Minecraft fans on august 31st. the idea was conceived by notch after expressing in a blog post several requests for a meet

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