Big Issue case studies

Conventional

  • Aside from the 2nd one, they all have the logo in the same house style and proportion
  • All have the bold £3 logo
  • Very bold colors to be eye-catching
  • positive outlook on each front cover
  • very up with the times as a weekly magazine
  • always unique
  • newer issue ae more constrictive with the image in the same place as well as a same house style and headline placement



  • Takes up 90% of the page
  • Word Homeless in big bold letters in the center of the page
  • Tagline in red banner saying stop mass homelessness 
  • Focus first drawn to 'Buy the Big Issue!'
  • Greg Davies and Alex Horne posed as opposites
  • comedic reference to the show 

  • Terminology of 'stay cool' with the ice-cream cone 
  • cool blue colors have connotations with the ocean, clear sky
  • newer house style with the image centered
  • makes the audience feel compassionate with the choice of image
  • Represents homeless, white males, animals, the less fortunate

  • Design makes the magazine look like a real-life magazine on first glance
  • playful messy childlike artistly to attract more readers
  • readers will recognize all the references to other pieces of magazine covers
  • Represents the homeless with images of all there stories over the last 30 years
  • The red empty background gives focus to Dave Grohl
  • the aggressive image of him shouting will help intertextually with fans of his who know his form of music
  • the tagline 'the voice we need' showing his advocation for change

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