Big Issue case studies

Conventional

• Aside from the 2nd one, they all have the logo in the same house style and proportion
• All have the bold £3 logo
• Very bold colors to be eye-catching
• positive outlook on each front cover
• very up with the times as a weekly magazine
• always unique
• newer issue ae more constrictive with the image in the same place as well as a same house style and headline placement

• Takes up 90% of the page
• Word Homeless in big bold letters in the center of the page
• Tagline in red banner saying stop mass homelessness 

• Focus first drawn to 'Buy the Big Issue!'
• Greg Davies and Alex Horne posed as opposites
• comedic reference to the show 

• Terminology of 'stay cool' with the ice-cream cone 
• cool blue colors have connotations with the ocean, clear sky

• newer house style with the image centered
• makes the audience feel compassionate with the choice of image
• Represents homeless, white males, animals, the less fortunate

• Design makes the magazine look like a real-life magazine on first glance
• playful messy childlike artistly to attract more readers
• readers will recognize all the references to other pieces of magazine covers
• Represents the homeless with images of all there stories over the last 30 years
• The red empty background gives focus to Dave Grohl
• the aggressive image of him shouting will help intertextually with fans of his who know his form of music
• the tagline 'the voice we need' showing his advocation for change