5 facts and their significance for radio one

 Greg James took over from Nick Grimshaw in 2018 and has remained host ever since-

This shift from host shows a change in the BBCs approach to reaching a wider audience as it moved towards reaching a younger demographic in a host like Greg James. Despite both being roughly the same age Greg James was able to provide a more in-touch and fresher form of entertainment for the15-29 year old listeners and as a result the listening numbers began to rise.

Under Nick Grimshaw the max listeners were around 4.8 million. since Greg James took over those numbers rose to 5.2 million-

This spike in the audience viewing showed the affect that Greg James had on The BBC breakfast show and radio as a whole as it showed The BBC and other radio stations it was still possible too stay relevant in the modern age with utilising the techniques that Greg James uses to gain his audience ie. social medias, audience interactivity, celebrity guests.

Audience interactivity such as 'Whats my age again?' and '10 minute takeover'-

The use of audience interactivity has attracted a larger following to the show as games like what's my age again encourages all listeners to phone in ands interact with the host and guest. Furthermore, the use of the 10 minute takeover somewhat mimics that of a streaming service like Apple Music or Spotify where users can choose what song to play, allowing the breakfast show to remain relevant and keep ups to date with the changing entertainment landscape.

Target audience of 15-29 year olds-

Despite this audience only making up a minority of its viewership, due to The BBC's Reithian Values as a PSB they try to target this audience as this is the best way to reach this viewership demographic and can entertain with their music as well as both inform and educate with its new beat segment.




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