Advertising

Sports drink conventions

  • Energy (lightening)
  • Masculine
  • athlete endorsement
  • bright, colorful
  • aggressive, active tone
  • claims of affects on athletes
  • usually feature exercise in adverts
  • scientific claims

Lucozade

  • formed in 1927 
  • owned by GlaxoSmithKline, then sold to a Japanese company Suntory in 2013
  • Originally started as a medicine or a remedy in the 60s and 70s, 
  • later becoming associated with the rave scene of the 80s and 90s
  • were band by the advertising agency for false claims

  • The 'I Believe' campaign was part of a £4million campaign across digital platforms to position Lucozade as a sports drink again that helps performance
  • Footballers Gareth Bale and Alex Oxlade-Chamberlain  used as brand ambassadors
  • 'I Believe' shares semblance with Nikes 'Just Do It' campaign

Media language

  • colour-Blue-refreshing, healthy. Yellow-citrus, active, energetic
  • Angle-direct address
  • type of shot-close up shot, you are supposed to know who he is
  • mise-un-scene-serious facial expression
  • text-'in a different league' can mean his ability, the product, or the fact Bale now plays in La Liga
  • Narrative- the use of the fact file and frame make the image look scientific


Comments

Post a Comment

Popular posts from this blog

Question 3 and 4

 Question 3 Audiences and producers no longer find the concept of genre relevant to long form television drama. How far do you agree In Long form tv drama, the concept of genres is becoming increasing outdated as producers blend conventions from multiple different areas of media, however, I still believe that genre is relevant in modern media. This can be seen with the  Netflix series Stranger Things where rather than losing the concept of genre all together, have hybridized many genres into its tv show in an attempt to reach a larger audience. This is due to the fact that Netflix are entirely concerned with maximizing profits and must be as appealing to mass audience as possible. Whereas with DRs the killing, they are more fixated on only using the Nordic Noire genre, appealing to a far more niche ABC1 audience. Because of DR being a Public Service Broadcaster with a goal of being a refection of he country and point out social flaws in Denmark, DR are able to take risks and not be con
Read more
 3 key points Jon Favreau chose to make the live action movie in CGI as he thought that travelling to the Indian jungle was impractical and wouldn't have the intended "dream-like"quality Wanted to test the limits of the new technology and defended this by comparing it to Oscar winner Life of Pi and highest grossing movie of all time Avatar Uses a star studded cast in order to promote the movie with actors like |Bill Murray, Ben Kinglsy, Christopher Walken, Idreas Elba and Scarlett Johansson  the two competing companies are using remakes of old classics in order to try and attract the largest audience to them over they're competitors and using actors as the driving force behind the movies.
Read more