Fragrance Revision

 

  • Direct address give a sense of power
  • low camera angle shows superiority
  • size of him in front of new York
Conventions
Tagline #MANOFTODAY- henry Jenkins fandom theory
muted color pallet
direct address
Low angle Mid-shot implies his importance
Clear depth of field meaning they want us to see where he is 
Famous landmarks of New York
Hyper real bottle along with the size of Hemsworth
Serif font implies high quality 
Contrast with contemporary style font with a more modern lens
'above the line' marketing campaign, mass market campaign
Different ways that audiences will interpret the advertising
  • Muted colors make you focus on the few instances of yellow
  • yellow is a color of caution 
  • Mid shot 
  • Facial expression of John Simm in very unconventional 
  • The choice of font is very unconventional and personal
  • choice of lighting around his face makes you focus on his expression
  • the facial expression is meant to show both anger and sadness
  • Duel meaning of the reason for him screaming could be for mental health reasons or anger 
  • text directly relates to the image anchorage text
 






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