question 4 breakdown

 About online papers- macro

  • Due to the decline of print. newspapers have gradually moved online over the past decade
  • online advertising is now more lucrative that print advertising

Mailonline is sperate from the Daily Mail

  • It is editorially different, and as a result they appeal to a different audiences which allows them to reach a wider audiences for the DMGT
  • They have a much younger audience than print
  • 2000 articles, 900 videos and 30,000 photos per day
  • 35 millions readers a month compared to 2.5 million on print

Guardian online

  • 36.5 million  monthly viewers, however less active compared to the mail readers
  • 33% aged 15-34, 67% 35 plus
  • Like the Mailonline a far younger audiences
  • Generally ABC1, well educated and want to see a variety of opinions

Evaluate the usefulness of one of the following theorist in understanding the extent to which media ownership influences the content of the news stories

summaries the theories and what it means for the news brands briefly
outline one way the theory helps us understand the audience of the news brands
outline the ways audiences use and respond to the news brand that don't fit the theory

Question 4
1. Consise (one/two sentences) outline one of the main aspects

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