Technical Terms	Definition
Diegetic sound	Sound in the world of the film
Non-Diegetic sound	Sound outside of the world of the film which   characters cannot hear
Sound effects	Sounds other than music
Ambient sound	Background sound to create atmosphere
Dialogue	Character talking
Voiceover	Non-diegetic speech, normally comes from a narrator addressing the audience
Mode of address/ direct address	How the producer addresses the audience and talks directly to them

Incidental music	Music which accompanies an event often to heighten tension or create a certain emotion
Sound Perspective	Refers to the sense of sound perspective in space e.g., if a person is far away their voice is quieter
Sound motif	Sound and music associated with a specific character

 

 

Significant Mise en scene  Typical conventions of 80s horror are featured in -the show flickering lights representing a supernatural presents -dimly lit streets  -characters become isolated one by one -character attempts to defend himself with a shotgun -silhouettes of the creature are show as it gets closer -common occurrences like the character being alone and not able to call for help

Sound Diegetic  Demogorgon makes inhuman snarls  -quiet streets amplify each noise made -sound of flickering lights as will rides down the street -sounds of the forest around will's house create sense of mystery -opens in complete silence Non-diegetic sound -theme music plays over the  interactions between the main protagonists -small samples of music heighten tension in scenes -ominous music as Demogorgon get closer

Significant camera shots  -Creature is intentionally out of shot in opening scene -wide shot of large facility represents scale. -close up shots of the protagonists -wide shot of characters silhouettes as they cross over hill  -short burst shot of the creatures silhouette  --Camera rises when behind Will to represent the size of the creature -Empty shed as will disappears shares more about some of the powers of this creature

Editing   -opens fairly calm before throwing us straight into tension -once Demogorgon first attack quick pan to our protagonists -Creature is only ever seen in silhouettes -Pans to flickering light as the Demogorgon takes Will -Tensions rise to a fever pitch before dropping as will disappears

 

Question 3

 Explain how the political context in which newspapers are produced, influence their ownership and regulation Refer to The Guardian and Daily Mail newspapers to support your answers

In the UK, as much as 80% of the national press is owned by just 3 companies, with these being Reach PLC, News corp LTD, controlled by Rupert Murdoch, and Viscount Rothermere. With such a large control over the market, these three corporations have a free reign to write whatever stories they want and can easily influence readers based. 

Due to most of the major papers being controlled by a handful of people, this gives those owners like Viscount Rothermere to subject their political belief through the papers. This is the case with one of his most prominent papers The Daily Mail which is well know for its right wing views in a quality tabloid. On the other side of the political spectrum is the Scott trust with their own left leaning broadsheet paper The Guardian. This paper's owners have much less editorial say in stories which leads to more informational stories being written rather than stories being biased or favouring a side based on any political agenda. This has lead to the guardian gaining a reputation for its quality journalism.

Over the years their have been many regulations brought into place in order to restrict what the press is able to do and give them a clear set of boundaries. A major event which caused more regulations to be brought in was the phone hacking scandal by News of the World, it was revealed that they had been illegally uncovering private information about celebrities, politicians and members of the public for news stories and all columnated when it was revealed that they had hacked the phones of the parents of missing teenager Milly Dowler. This eventually lead to many members of the New of the world paper being arrested as well as the newspaper being discontinued. This is not the only instance of regulation in the news as papers with to far of a bias towards one political party or ideology will face a penalty. 

In conclusion, the political ideology of a newspaper is greatly influenced by its ownership along with the regulations in place by the UK government. However due to the massive majority of the market being controlled by a handful of figures who are able to enforce their own belief onto the paper the industry will undoubtably stay divided.

 Planning an answer 

Social Media

Through the use of social media BBC breakfast has found a way to reach its target audience of 15-29 year olds effectively. This is due to the fact that their audience will be more used to using a social network like Twitter or Instagram rather than working a radio. Furthermore, due to the decrease of around 15% in the breakfast shows interest among its target audience, the use of social media for things like audience interaction has helped inflate the number of daily viewers. The use of social media to let the viewers choose things like songs to play or questions to ask guests makes the young audience feel like they have more of a voice and can often keep them listening to radio rather than other music app alternatives like spouting or Apple Music.

Use of rising talent

The breakfast show will often play songs from new rising stars through things like the live lounge, this appeals greatly to 15-29 year olds as it gives them the chance to hear new music as well as new artists to listen to. This also create a greater relationship between the bbc and younger talent who will be more likely to try and use the bbc as a platform to launch their career.

Political statements 

Due to the avid political nature of the 15-29 year old audience, large amounts of the breakfast shows news updates NewsBeat includes stories of gobla politics and political movement. This was common last year in the Black Lives Matter protests along with recently with the Storming of the US capitol and the military coup of Burma. Due to the more politically aware nature of the younger generation, the BBC has devoted more time and resources.