notes

 synergy- when two companies combine to produce a product

conglomerate- a company that owns several other companies

vertical integration- merger of two or more companies that perform the same part of the production process

horizontal integration- when a business outsources to another for part of the production process

media convergence- the idea of bringing computing, communication and content together

mainstream film- a film produced by a major production company e.g. Disney, Warner Brothers 

mainstream                                                                                         independent

high budget                                                                                           lower budgets

a-list actors                                                                                            unknown actors

special effects                                                                                        poor special effects

big marketing campaign                                                                        fewer actors

can rely on brand names to sell                                                             little to no marketing