synergy- when two companies combine to produce a product
conglomerate- a company that owns several other companies
vertical integration- merger of two or more companies that perform the same part of the production process
horizontal integration- when a business outsources to another for part of the production process
media convergence- the idea of bringing computing, communication and content together
mainstream film- a film produced by a major production company e.g. Disney, Warner Brothers
mainstream independent
high budget lower budgets
a-list actors unknown actors
special effects poor special effects
big marketing campaign fewer actors
can rely on brand names to sell little to no marketing
No comments:
Post a Comment