radio one lesson 3

 explain why popular radio programs struggle to gain recognition as public service broadcasting. Refer to The BBC Radio One breakfast show to support your answer.

  • must explain political, cultural and economic contexts influence the status of popular music radio programming.
YES: to knowledge and understanding of public service broadcasting and how it fits in the radio industry as a whole and the political, cultural and economic contexts influence the status of popular music and radio programming.

NO: to analysing the media language used in the programming or applying media theory.

Breakfast show overview

  • runs weekdays Monday-Thursday presently from 7am until 10:30am (shifted from 6-10 as more people are working from home during the pandemic)
  • It has been running since 1967
  • It is currently hosted by Greg James who took over from Nick Grimshaw
  • He is the 16th presenter and took over in 2018
Summary of the breakfast show in 3 words:

Energising, welcoming, Humorous.

Greg James first: he first introduces himself and makes it clear he is honoured to be the host of the show. He then gives the viewers the first choice for his fist song as DJ, which is levels by Avicii. This show that the audience are the ones in control. He uses an interactive tool to get the audience involved in order to create a closer relationship with the audience.

How many people listen to radio one- According to the BBC itself, they average 5.19 million listeners

how old is Greg James- 35

how many new listeners has radio one breakfast got since Greg James joined- in a year they gained 300,000 new listeners.

what did Greg James put his success down to- he attributed his success largely to fan input and interactions.

how did Greg James reveal his delight- Instagram

What is bob Shennan particularly pleased with- the popularity of the show on YouTube, social media and BBC sound.

Mediatel News- Breakfast Market

This article suggests that market is prone to fluctuate and that most of the current breakfast shows have not experienced any sort of growth aside from BBC Breakfast in the last 3 months.

What makes radio one so successful?
I believe that the main reason why BBC one is so successful is because of its interactions outside of radio. Because many young people may see the radio as a more archaic form of entertainment, the branching to social media and other platforms like YouTube allow them to attract a young audience more associated with these forms of entertainment than radio.

1.
2. 16-29
3. £157.50
4. 5.19
5. bring to light many of the issues in the world today.





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