Ethan.Hoy

 However the BBCs obligation to promote and fund digital technologies such as BBC sounds has as developed attention from younger audiences who are more 'tech savey' to find experience the BBC and has help uphold their Rethian values of informing, educating and entertaining their target demographics. The app utilizes elements that are common from the BBC such as audiences interaction with showing clips and allowing users to listen in to live radio broadcasts while viewing many iconic moments from radio one  

  The charity addresses the negative stereotypes of homeless people and provides a solution to those who buy into the stereotype. They have also used media language in order to show the audiences what they represent buy using items that are commonly associated with homeless people. Does not feature any images of homeless people and as a result does not guilt the audiences to giving. Analyse how advertisers convey values, attitudes and beliefs about homelessness. Compare shelter and Simon on the street in your answer In both pieces of advertising, it is clear that charity adverts use a wide array of images, intertextuality, media language and representations in order to represent the homeless as a group and homelessness as a issue in general. Both adverts look at different aspects of homelessness and tackle different misconceptions and stereotypes that are commonly associated with the epidemic. In the case of the Shelter adverts, we can see from its ads that one of the messages that it

 Conventions of charity adverts Direct address Limited color pallet Sympathetic tagline Lots of print and information Artistic emotive imagery Facts and statistics Emails, numbers, addresses, websites Shelter To provide housing for people who have lost their homes Context 1 Shelter is a UK based charity which helps the homeless. Because they are a charity, they have very little funds to spend on advertising and marketing. Campaign is targeted at liberal reformers and carers who are family oriented and of both genders. Main focus of the campaign- to direct potential charity users to seek advice and help  Maintain limited production values, campaign focused ads. Context 2 Hopes for 'audiences identification' with ordinary people in distress- a key selling point of many charity campaigns in this element of social realism. Socio/political context- effects were still being felt from the 2008 UK banking crisis where 1000s lost their jobs.  Context 3 Shelter hoped the poster campaign

Point : In the sports drink market, companies must vie for control and push their products as the  best in the market. This can be seen with sports drink companies such as Lucozade and Gatorade as a common theme between the two is that they are better alternatives for an athlete than water is with both using an often scientific approach to champion there product and using terms to convince the audience of is legitimacy. How : In the Lucozade advert, we see an image of Gareth Bale, who at the time had just broke the transfer record, signing for the most successful club in European history Real Madrid, this association of the the brand and him creates an sense of worth to the audience as this was a prominent player at the time and whilst attracting fans of his, also made those simply aware of him significance interested in the advert. This idea of his significance is also reflected in the double meaning 'In a different league' tagline in the iconic blue and yellow colours as this

 Greg James took over from Nick Grimshaw in 2018 and has remained host ever since- This shift from host shows a change in the BBCs approach to reaching a wider audience as it moved towards reaching a younger demographic in a host like Greg James. Despite both being roughly the same age Greg James was able to provide a more in-touch and fresher form of entertainment for the15-29 year old listeners and as a result the listening numbers began to rise. Under Nick Grimshaw the max listeners were around 4.8 million. since Greg James took over those numbers rose to 5.2 million- This spike in the audience viewing showed the affect that Greg James had on The BBC breakfast show and radio as a whole as it showed The BBC and other radio stations it was still possible too stay relevant in the modern age with utilising the techniques that Greg James uses to gain his audience ie. social medias, audience interactivity, celebrity guests. Audience interactivity such as 'Whats my age again?' and

  Direct address give a sense of power low camera angle shows superiority size of him in front of new York Conventions Tagline #MANOFTODAY- henry Jenkins fandom theory muted color pallet direct address Low angle Mid-shot implies his importance Clear depth of field meaning they want us to see where he is  Famous landmarks of New York Hyper real bottle along with the size of Hemsworth Serif font implies high quality  Contrast with contemporary style font with a more modern lens 'above the line' marketing campaign, mass market campaign Different ways that audiences will interpret the advertising Muted colors make you focus on the few instances of yellow yellow is a color of caution  Mid shot  Facial expression of John Simm in very unconventional  The choice of font is very unconventional and personal choice of lighting around his face makes you focus on his expression the facial expression is meant to show both anger and sadness Duel meaning of the reason for him screaming could b

 Comparing and contrasting Old Spice and Dove Dove What is the purpose of this advert? How do you know this? Appealing to women buying for partners targeted at younger men as this skill of cooking would likely be more akin to them How is gender is represented in this advert? Unconventional representation of gender. It suggests the man enjoys cooking and is taking on more 'feminine' roles in the house. This representation does challenge the typical adverts. He is not conventional eg. not moody, no muscular torso.  Represents modern change in society as both genders operate more neutral roles. How will the audience respond? Recognize themselves within the role Be intrigued by the representation of the product Some would like the representations in the advert Most of the audience will acknowledge that gender roles have changed and see the product as forward thinking The target audience will likely to agree with the views and representation being shown in the advert. The Male model

Sports drink conventions Energy (lightening) Masculine athlete endorsement bright, colorful aggressive, active tone claims of affects on athletes usually feature exercise in adverts scientific claims Lucozade formed in 1927  owned by GlaxoSmithKline, then sold to a Japanese company Suntory in 2013 Originally started as a medicine or a remedy in the 60s and 70s,  later becoming associated with the rave scene of the 80s and 90s were band by the advertising agency for false claims The 'I Believe' campaign was part of a £4million campaign across digital platforms to position Lucozade as a sports drink again that helps performance Footballers Gareth Bale and Alex Oxlade-Chamberlain  used as brand ambassadors 'I Believe' shares semblance with Nikes 'Just Do It' campaign Media language colour-Blue-refreshing, healthy. Yellow-citrus, active, energetic Angle-direct address type of shot-close up shot, you are supposed to know who he is mise-un-scene-serious facial express