The Jungle Book

1967

On a budget of $4 million, the movie made a total of $141 million in the US (making it the 29th highest grossing movie of all time in the US) and $205 million worldwide with $6.8 million of that coming form Germany alone.

2016

On a budget of $175 million, the movie grossed 4364 in the united states and Canada and a total of 966.6 worldwide making it the highest grossing remake ever at the time until Disney's own Beauty and the beast surpassed it the following year.

due to both movies different time periods and ownership they can both be considered mainstream films 

 1.what are the differences in production, character development, filming and editing

the original Jungle book was struggling for a new story after the financial flop which was the sword and the stone. Whereas the more recent jungle book was able to expand on the new story using its source material as a base.

what technologies were used in the making of the 1967 jungle book

|The 1967 jungle book showed off cutting edge animation unseen for its time with the help of technicolor

was the jungle book 

29th highest growing film of all time and became the highest grossing movie in German history

minecraft early stages

 java

java is a cross platform objective oriented programming language. it is needed to ryn various applications such as video games, audio,social media and videos#

minecraft java edition

the original version of Minecraft java edition was a cross platform title between windows. Linux and macOS and supported moders to create skins and in game mods. it also includes a decades worth of updates with many more top come.

mainstream companies normally have larger budgets resulting in better graphics and larger teams working on them. big conglomerates like Microsoft and Sony can do this whislt smaller indi companies cant and rely on crowd funding and making games with less realistic graphics.

charity adverts

 to raise awareness and raise funds for their charity and encourage people to be more caring 

show what they do and why they are doing it play on emotions eg sympathy  

McMillan cancer support, Oxfam, wwf, dirty water and poor sanitation 

typical things in a charity adverts

the adverts typically contain sad music all the way through as well as normally featuring either a child or animals to represent innocence, they will also sometimes try to shock you with horrific imagery to surprise you such as the dogs in the cages. they will normally at the end include all of their information such as websites logos and what they do and plan to do.

shelter

2011 campaign direct address to target everyone looking art the poster, they are just a normal person which is meant to humanize her as it wouldn't have the same affect if it was a celebrity. it features all of its information at the bottom. Its big red tag line of "But where will we live?" is meant to make you fell the same sense of dread and confusion that a homeless person. 'we' implies that she may be a mother or partner making it seem that a child may end up on the street scaring the audience

1.the colour scheme of dark red across the screen symbolizes danger 

2.the faces of confused people and everyday people to make you connect with them which would be 3.difficult if they were a celebrity

4.close up to show emotion

5.positioning the font across their faces to show their first reaction to homelessness

6.the logo has a roof arch over the H to make you think of a house and how easy it is to have that sort of stability

shelter is a UK based housing and homelessness charity. Due to the fact that they are a charity they have a lot less money to spend on advertising. The targets for the charity are liberal reformers and carers, this is because the usual left wingers will be more likely to donate and want change and will be more caring to others.

the main objective of then campaign was to direct people in need and cautious people to either use the charities services and help or to donate to help the charity reach more people.

They used Audience Identification by using ordinary people rather than celebrities to allow the viewers to relate to the advert in what is called Social realism.

In 2008 their was a major economic crash which lead to many people losing their jobs and the institution of Cameron's conservative party coming into power. A party which typically did not donate to lower ends of the economy. 

Shelter are using online marketing on social media in order to reach people on the verge of homelessness.

The advert was made by advertising agency Amplify who specialized in non traditional ads

amplify normally worked with richer companies like Nike and Sony and actually offered to provide Shelters advertising for free.

This gave Amplify good publicity and gave shelter free marketing so they were able to spend money elsewhere.

Media Language

using social realism

big bold sans serif text

gender diversity (showing that homelessness can happen to anyone)

Panel 1 uses a rhetorical question to demonstrate the confusing you would feel and the impact of you losing your job. contacting the shelter could help prevent people becoming homeless.

Panel 2 is about a young man with a landlord problem and is meant to represent the problem with housing in the current market.

Panel 3 focuses on a young woman with a debt problem which shows a problem many young people face at a young age.

                             Walt Disney

Walter Elias Disney was born December 5 1901. He was an animator, writer voice actor and founded the Disney corporation. he was a pioneer in the american film industry, introducing major development to cartoons. he has been nominated for the most academy awards of all time with a total of 21 wins and 59 nominations

Disney was born in Chicago and as a child he took an interest in drawing, at 18 he took a job as an illustrator 

he later moved to California in the 1920's and started the Disney brothers corporation with his brother Roy. he then set about creating his first cartoon like steamboat willy and Oswald the rabbit and even did the voice work for his flagship character Mickey the mouse who he developed in 1928 becoming his first major success. as Disney grew, Walt Disney became more adventurous, introducing synchronized sounds to his works along with feature length fully colored works and developed the cameras. this resulted in major success like snow White and the seven dwarfs.

 3 key points

Jon Favreau chose to make the live action movie in CGI as he thought that travelling to the Indian jungle was impractical and wouldn't have the intended "dream-like"quality

Wanted to test the limits of the new technology and defended this by comparing it to Oscar winner Life of Pi and highest grossing movie of all time Avatar

Uses a star studded cast in order to promote the movie with actors like |Bill Murray, Ben Kinglsy, Christopher Walken, Idreas Elba and Scarlett Johansson

 the two competing companies are using remakes of old classics in order to try and attract the largest audience to them over they're competitors and using actors as the driving force behind the movies.

intrepid

 target audience- teenage boys

intrepid is a sports drink which is focused on doing more and keeping motivated shown in its slogan "do more, do better"

uses Virgil Van Dijk a well known sports star who has played for several teams with varying level of success. I have included his less memorable teams like Celtic and Southampton before including a large image of him in his current teams strip Liverpool to which he had recently won the premier league and champions league. i chose him because it represents a drive to try and endure until you succeed like Van Dijk did. i planned to make the bottle sharp red and black to be eye catching and to relate to the image of Van Dijk to the right of the bottle in his red Liverpool shirt