Genre conventions of a tabloid | Genre conventions of a quality tabloid | Genre conventions of a mid-market tabloid |
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how to analyse a source
Steve Neale
"Genres are instances of repetition and difference" This means that texts in certain genres must follow some rules to be classed as apart of that genre, whilst also being capable of making changes to be classified as different. For example both star wars and 2001 a space odyssey are both members of the si-fi genre as they follow many of the same rules (conforming) and include many of the same tropes, whilst still having enough differences to be classed as different texts (subverting). The reason for the changes in text and story is to keep the genre feeling fresh and enjoyable as if every piece of text followed the same exact rules, the genre would end up becoming stale and lose popularity. Genres can also evolve overtime to stay relevant. An example of this is the superhero genre which saw a growth in popularity with the release of Sony's and Marvel's Spider-Man in 2002 which pitted a costumed hero against an equally wacky villain with a focus on good overcoming evil, much akin to the stories comic book roots. While in modern day superhero movies feature much more comedy, soundtracks and interwoven stories whilst still having that rule of good vs evil.
This also applies to Newspapers as their are certain codes and conventions which are required to make a tabloid a tabloid and a broadsheet a broadsheet. Genres can in fact blend together and form a hybrid genre, for example the stranger things series has elements of horror, romance, mystery, and thriller all blended into a single episode. In newspapers, adverts may try to blend their genre with that of a newspaper article in order to attract a reader to it. This can also be referred to as sponsored content. Similarly, the times has changed its layout form a very informative broadsheet to more of a mid-market layout and has moved to a smaller tabloid like format or 'Quality tabloids'.
Media language differs from moving image to print, but the concepts of denotation and connotations are the same.
Conventions
newspapers- eg Mast head, Headline, Subhead. This is how a newspaper would be expected to be laid out, the stories you would expect it to feature, the pictures you would expect it to use.
Sub-genre- red-top tabloid, mid-market tabloid, broadsheet quality paper
specific brand conventions- the daily mail will always have a picture of a woman on the right hand side of the front page. Something the times is replicating.
In the last 20 years, the news industry has went from being dominated by big papers like the Sun, the Guardian and the Times who controlled large majorities of the market with just Rupert Murdoch and Lord Rothermere controlling over 2/3s of the British market. To most of the market being spread digitally over 100s of different outlets and websites. I major cause for this would be the recent rise in technology and the capabilities of it growing. A quote from a former editor of a news paper sums up the reason why this affects the market saying "Newspapers used to own a story for 24 hours, bow they own it for 24 seconds." This means back when newspapers got exclusive stories, it could take another outlet at least a day to print the same story, now with the rise in technology, any outlet, website or media personality could replicate it with in seconds. This this devalues a stories importance to a newspaper and could lead to newspapers either failing, or having to create and find much more original stories in an attempt to stay relevant.
In order to combat these challenges, big newspapers are also deciding to move more digital with papers like the guardian and telegraph having prominent web pages along with social media accounts in order to attract attention. Many of these sites have instituted paywalls as a way of still making money off the content which, much like a physical subscription, required a small payment to access daily content. This was introduced to attract younger to middle aged viewers as they may be more likely to pay to see the news from a more trusted source, but are less willing to go out and by a paper from a shop or subscribe to deliveries. Furth more, newspapers are producing larger and more frequent stories in order to grab a viewers attention and outside their smaller competitors.
In future is see Most major newspapers moving digitally until it becomes the new normal, as the generations who tends to buy news papers slowly dwindles and the current digital age grows. I don't see this as an end to the major papers as they have proven that they can adapt with the times and will continue to do so, even if that means abandoning newspapers entirely to continue.
'The mission of the BBC is to act in the interest of the public serving all audiences through the provision of impartial, high quality and distinctive output with services which inform, entertain and educate.'
-Lorde John Reith, former director of the BBC
The BBC Radio is different to all other radio stations as it is funded by the public and isn't independently owned like other radio stations such as Capital FM or Heart.
This is because the BBC is a PSB a Public Service Broadcaster. It is not controlled by the government however and is mostly funded through the TV licences that most people pay each year which costs about £154.40. If you watch TV or listen to radio you must pay a TV license fee, their are many payment options in order to make the licence affordable for all. (A black and white Tv licence costs £52 annually) Those found without a TV license could face prosecution.
What we will look at
We will look into depth of radio one's support of new music through analysing their published playlists, and comparing the performance of key playlists of commercial stations. Due to radio one not requiring viewers to make money, the station does not need to produce profitable content, whilst most of its competitors will have to find ways of making money through means such as advertisements and will be very focused on achieving the most listeners possible.
As the BBC are aware of the changes in the market and media environment and are attempting to adapt and compete with newer rivals like Netflix and Disney. As instead of everyone intaking their entertainment and news in the living room, More than half of us watch TV or films in bed now and a fifth while commuting. Whilst 61% of us read the news in bed, 45% while commuting and 35% while in the bathroom.
How many people listen to the radio weekly?
a survey conducted showed that as many as 88% (44.8million) of Brits listen in to the radio weekly, with the average person listening to abut 20hpurs a week.
\radio ones target audience is young listeners between 15-29 and they aim to offer:
How can radio one say that they provide good value for money when their station targets a very niche audience?
Whilst Radio one do appeal to a smaller group of people than who pay for tv licence, they provide a very necessary service of reporting completely unbiased news, something which not many other news stations can promise. Further more the station aims to provide a wide range of music types such as jazz, rock, pop, rap and many other forms as well as giving new rising talents a platform to be heard. Finally, although their target audience is quite small with them mainly targeting ages 15-29, these ages are some of the most important in a persons life as in this time they will reach adulthood, join a University, begin working or even get married, therefore a radio station which is dedicated to providing unbiased news will ultimately help shape them as a person and help them make important choices in life.
Radio one competition-Heart
| Pop | Romance | Trailer for BBc radio | Interview Feature |
| Rap | News, Sport & Weather | Indie | Trailer BBC TV |
| Host Discusion & Interviews | |||
| Time | Content/Genre | Artist | Song Title |
| 1 | Introduction Matt & Mollie DJ's | ||
| 1.01 | Fist Song Intro - Pop | ||
| 1.03 | Pop | ColdPlay | Adenture of a Lifetime |
| 1.07 | Hosts - Stories from viewers | ||
| 1.07 | Rap | Whoopty | |
| 1.09 | Pop | Vanilla | |
| 1.12 | Hosts -Viewer stories | ||
| 1.14 | Hosts - Clip of Graham Norton | ||
| 1.15 | Pop | Sigma | Nobody to love |
| 1.18 | Advert for BBc I play app | ||
| 1.18 | Pop | Geoge Ezra | Shotgun |
| 1.2 | Hosts recommend playlists | ||
| 1.21 | Rap | Energy | |
| 1.24 | Host - New discovery of songs and artists | ||
| 1.26 | Pop | Blues | Fly By |
| 1.3 | Newsbeat - Latest headlines: Covid, USA congress building attack death of policeman. Football. | ||
| 1.32 | Pop | Miley Cyrus | Prisonors |
| 1.35 | Indie | Foals | Runner |
| 1.38 | Host Recap | ||
| 1.38 | Pop | Biecep | Apricot |
| 1.4 | Ali Plum interview | ||
| 1.45 | Pop | Justin Bieber | Anyone |
| 1.48 | Hosts Recap and movie recommendations Spideran, Fresh Prince, Casablanca | ||
| 1.5 | Rap | Drinking all night | |
| 1.52 | Pop | Youngblud | Cotton Candy |
| 1.54 | Host- stories from viewers | ||
| 1.57 | Pop | Sigrid | Don't feel like crying |
| 2 | Electronic | Disclosure and Kelis | Watch your step |
| 2.02 | Pop/rap | Ed Sheeran | Afterglow |
| 2.05 | Rap | 24kgoldn ft. Dababy | Loco |
| 2.08 | Host- play game | ||
| 2.09 | Rock | Mantra | Bring me the Horizon |
| 2.12 | Host- continue playing game | ||
| 2.17 | Electronic | Sub focus | Desire |
| 2.2 | Love | Heptula | All my girls like to fight |
| 2.24 | Indie | Taylor Swift | Willow |
| 2.27 | Electronic | James Hyde | Afraid |
| 2.29 | Newsbeat - Latest headlines: Covid vaccine, Control of numbers of vacine. | ||
| 2.31 | Electronic | unknown artis | |
| 2.34 | Rap | Megan Thee Stallion | Savage |
| 2.37 | Pop | James Vincent | Gone |
| 2.4 | Hosts-football predictions | ||
| 2.45 | Pop | Arina Grande | 34+35 |
| 2.48 | Pop | Shawn Mendes | Monster |
| 2.51 | Hosts-football predictions | ||
| 2.53 | Pop | Zayn | Vibes |
| 2.56 | Pop | Dom | All I wanna do is let go |
| 2.59 | Party Anthems Advert | ||
| 3 | End of Podcast | ||
in the 'old' media, centralised producers addressed atomised consumers, in the 'new' media, every consumer is now a producer.
traditional media producers would 'filter then publish'; as many 'new' media producers are not employees, they 'publish then filter'.
these amateur producers have a different motivations to those of professionals- they value autonomy, competence, membership and generosity. User- generated content creates emotional connection between people who care about something
