Advantages over other radio stations that radio one have
- Fewer commercial pressure- due to the fact that the organisation are non-profit, they do not have to worry about pleasing and advertising and an be more creative. This allows them to introduce new songs and artists.
- Access to stars who ant to get on to the show
- Can promote itself over all of its other BBC platforms
- They often use their other radio stations, social medias, tv channels and streaming services to promote internally
- Have a duty to fud new technology in order to reach the modern audience, this is why the BBC iplayer was so successful
- Live music makes them the ideal place for artist to go to to promote new songs
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