Ethan.Hoy

 Semiology- Barthes Meanings that are communicated through signs which are made up of the signifier and the signified. This process depends on the connotations of the sign. Barthes uses the word myths to describe the way the connotations suggested by a sign have come to be seen as normal or natural. The meanings created by these myths often reflect dominate values of ideologies. Applying Barthes theory to Stranger things Opening shots such as the Wheeler house give an idea of the social norm that the show may have with an idea of sub-urban domestic bliss, whilst the scenery showing hoppers home filled with beer cans and his gun may represent masculinity. Applying to The Killing  Scenes where they find Nanna's underwear in the woods could symbolize the violence faced against women Denmark. As well as the fellow male detective who is often seen smoking r cracking wise about the scenario, showing he doesn't care too much. They use a close up shot and high angle to suggest that the

 social media has allowed fans to re-immerse themselves in the series through conversation topics and hashtags such movements as #JusticeForBarb The movement took such a following that Netflix put together a memorial for the character at Comicon as well as a joke at the beginning of the Emmys  Fandom- Jenkins Participatory culture is the idea that the development of new media allows audiences to be more active and creative rather than just passive consumers. Audience members become avid textual poachers of media, taking content from other outlets and adding it to their own Convergence culture - media is consumed, shared and adapted on a range of different platforms. Spreadable media - media is adapted by audiences members and shared with others for their own purposes. How audiences ion the US and Denmark are different? The US is patriotic with little to no interest in any non-English speaking European nations as well as a dormant fear of Russia and other stereotypical villain nation

Stranger things applies to  a number of different audiences from teenagers, sci-fi fans and adults looking for nostalgia.   Stranger things uses nostalgia to make references to its aud9iences with blatant nodes like featuring popular foods and brands synonymous with the 80s such as Coke and Lucky charms, to intertextual references to popular 80s movies such as Alien by mirroring scenes, dialog and actions of the characters. The use of the 80s references was a way to attract fans who long for a return of their favorite films and stars, the show does this perfectly through the casting of young 80s prospects such as Winona Ryder in more mature and parental roles. Even the shows basic premise of a buddy movie mixed with a supernatural monster fighter is an idea almost nit picked from the 80s entirely.  Young teenagers- 'they are targeted at people our age'  'I can access them on Netflix so they are easily accessible'  nostalgic 30+- 'The cast are really good and are we

 Intertextuality - where a media text creates a references to another piece of media such as using images, lines or actions similar to others. Big Issue The big issue will often use intertextuality on their front covers with references often relating to their stories they feature. Such as one of their covers featuring clear references to the Alfred Hitchcock movie Vertigo, whilst others relating to Sgt Peppers front covers.  72% of the big issues readers are in the ABC1 category 43% of readers are AB Psychographics: Reformers Explorers To appeal to their target audience who will have the cultural capital to understand the references  Mass Magazine  Usually printed on high quality paper Usually stapled or bound Published less frequently than newspapers Usually categorized by theme or topics The front covers are important because they should indicate the stories, the genre and signature of the magazine (must be familiar and similar to other copies) Masthead -Should be instantly recogniza

Magazine distribution   75% of the population are reached by magazines (40million people) 40% of these magazines are viewed by print 18% through desktop 12% through tablets 51% through phones  The Big Issue has a circulation of 83,073 per week

 Netflix's response to the FCC ending Net Neutrality As the FCC begin their plans of ending internet neutrality, Many streaming and media giants have came out as opposed to the ideas put forward by the commission. Many streaming and media personnel welcomed the introduction of the new internet regulations as a return to form for them, companies like Version, who do not rely on internet access to operate. Many have argued that only the top streaming services that rely on the internet will survive the new 'Trump Era' of Net Neutrality. The evidence used to support this is looking at the success of these companies. With the launch of HBO Now, a streaming service showing all HBO/Warner content such as Game of Thrones and the DC superhero movies, this is starting to show a rift in the way internet technology is moving as big media giants like Warner Media and now Disney and Fox are investing in streaming services. Netflix has seen a massive growth in subscribers over the past

 Radiohead The band formed in a school in the 1980s and would perform gigs around oxford before going on hiatus to attend university. The got back together in 1991 and made a demo and were quickly picked up. Their first single was a flop as the music was considered depressing and unfitting for the time. Their second and third singles saw amazing success in the US. The bands lead singer was not a fan of the limelight and was often critical of through mainstream American audiences that made him famous. They had to major albums, ok computer and the bends, meaning that they had the creative freedom to do whatever they wanted away from record companies. In 2007 they left their label and digitally released their next album in rainbows and allowed fans to pay however much they want. They then released their next album a day before release without letting anyone know leaving it for only dedicated fans to discover this.in 2016 Radiohead deleted their entire social media presence and fading into

Star/brand image- a general impression held by potential or real customers. Nirvana- Murky, down to earth, grudge Ariana Grande- Pristine, center of attention, sex appeal  Snoop Dogg, Dr Dre- aggressive, sex appeal, rich bragging Emil Sande- Heaven    -Unique hair style for a woman -Gives off a hand-drawn look to the cover -A black woman with bleach white hair  -Head held high -Ominous clouds around her head -Unconventional style (cookie-cutter) -No use of sex appeal, not revealing or seductive -Black and white give off traits of light and dark  -Not looking towards the camera to show she is focused on other things Social and cultural context In 2009, Sande featured on chipmunks debut single diamond rings, which gave them a top 10 UK chart she often featured on other peoples songs but never her own Heaven became her first single track and her record label Virgin wanted to make her a stand out artist when she signed for them in 2010 Setting -set in day time in a busy city area -use of s

 Curran and Seaton: Media Theory Power and responsibility "Powerful media institutions project ideas, values and messages and have the power to shape peoples ideologies" The Killing Their are many important values shared in the killing, for example the discouragement of racism as we see many characters like Theis dismissing racist remarks from others. There's a clear conflict between Swedes and Danish The family dynamic with the protective father figure like Theis An idea the women could be just as good as men in an important position Stranger things Good triumphing over evil The family dynamic Challenging conventions like the hysterical woman Distrust in the government  Hesmondhaulgh: Media theory Cultural Industry Risk is particularly high in cultural industry because of the difficulty in predicting success

 DR Danish broadcasting corporation Public service broadcasting like the BBC Oldest and biggest broadcaster in Denmark Has 6 TV and radio channels Quality not profit Government Regulated Vertical integration Responsibility Limited Viewing figures Famous cast Netflix Private media company Creative freedom Subscribers Flexible Famous casts Viewing figures Big budget Quality not profit The killing was created by Soren Sveistruep a well-known writer and producer in Denmark. He is well known for creating the three series of the killing which aired in Denmark. He also produced a movie Snowman which aired in the UK in 2017 The killing was produced by the public broadcasting service DR. DR is funded by the public and therefor the a licensing fee is sent out to all Danish citizens who own a TV, smartphone or computer and it allows them to access entertainment services. DR was founded in 1925 Other well-known shows created by DR are Legion and The Bridge. DR has a much smaller budget than big m

Netflix Netflix hit its 100millionth subscriber in 2017 The company began in 2003 as a mail order DVD service  In 2007 after delivering their billionth DVD they began providing an online streaming service Shows like breaking bad saw a massive increase in popularity because of this with the creator of the show stating that the service "kept them on the air" In 2014 they began their first original show House of Cards with A-listers like Kevin Spacey and David Fincher in leading roles which has lead to massive success. The service is now available in 190 countries and has a range of original shows from children's animation to murder mysteries and documentaries. casting and cast For The show they looked at hundreds of young children to cast in the roles of the boys and eleven. with the boys the Duffer brothers were looking for 4 children who can play off one an others chemistry in the first scene when playing dungeons and dragons, this was incredibly important as the show as

Richard Dyers star theory   Richard Dyer  claims that celebrities are simply commodities Created by larger corporations to target a  specific  group of people  to make  money. These cooperation's will create and design celebrities to target a  specific audience and to compete with competition and this leads to pop stars becoming disposable and  irrelevant .   Music videos in the modern day.   Music videos are commonly viewed through more modern mediums like social media and YouTube videos, as well as music apps and services whilst  more bygone forms of entertainment like MTV have fallen by the wayside.  A large reason for this is because of the instant gratification nature of the modern audience  rather than waiting for the chance of a video they like playing.   Facts   There are 43 different music channels  along with  countless online streaming channels and mobile apps . This all relates to what  Henry Jenkins  calls  ‘Technological Convergence’   where lots of media platforms co