Radio one

 Perhaps the biggest challenge facing BBC breakfast radio is how to hold on to its digitally native listeners who are increasingly moving online, preferring their own playlists to radio output. This is made worse for the show by the fact that many of these music streaming services like Spotify and Apple Music not only offer you a choice in your own music, but provide the service at a much lower price than the £157.50 annually. This coupled with the fact that the target audience is between 15-29, ages which most tend to have little disposable income, mean more often tan not they will tend to go for the cheaper option.

Radio one lesson 7

 How has radio one evolved?

Presenters

Since its creation in1967, a staple and reflection of radio ones broadcasting has been represented through its choice of  presenter. Over this 54 year period their has been a total of 15 official breakfast presenter starting with Tony Blackburn, who served for 6 years, all the way to Greg James who is presenting his third year at the moment. Overall the presenters growth and change in personality types seem to show that Radio one was able to adapt to current trends, with host like Zoe Ball being a clear answer to the growing rave scene in the 90's. Or Moyle's crass and deliberately edgy humour appealing to the more rebellious teenage audience, all presenter's brought something unique to their broadcast in order to attract listener, seen most recently with Greg James's use of social media for fan interactions. 

what is unique about radio one's evolution?

one of the most unique things about radio one as a broadcaster is its implementation of modern technology into its daily shows. This is most prevalent in modern broadcasts as Greg James as he made it apparent in his first show how much he wants to use social media to interact with audience members. Furthermore, due to the decline in radio listeners in the past few decades, radio one has began integrating more modern means of distribution through the likes of social media, YouTube and streaming services such as the Iplayer. Using these methods they have been able to reach their target audiences of 15-29 year olds as these ages are much less likely to use.

PBS recognition                                                              political, cultural or economic factors

•                                                                               news about political issues (movements,                                                                                              elections, scandals)
• Hard news stories                                                   
• little to no number of adverts
• 
  

radio one lesson 6

 Advantages over other radio stations that radio one have

• Fewer commercial pressure- due to the fact that the organisation are non-profit, they do not have to worry about pleasing and advertising and an be more creative. This allows them to introduce new songs and artists.
• Access to stars who ant to get on to the show
• Can promote itself over all of its other BBC platforms
• They often use their other radio stations, social medias, tv channels and streaming services to promote internally
• Have a duty to fud new technology in order to reach the modern audience, this is why the BBC iplayer was so successful
• Live music makes them the ideal place for artist to go to to promote new songs

 

 

 

Radio one lesson 5

 Radio ones role within the BBC

BBC radio one, whilst being the moat listened to radio broadcast of the BBC's 16 broadcasts and its flagship station. It only receives £54m of the £653m radio budget, making up just a little over 8.3%. Where as as much as radio 4 and local radio stations have a combined budget of  £270m at roughly 42% of the annual budget. Whereas when it comes to their flagship television programme, BBC One, a total of £1.4bn is spent from a £2.4bn budget, roughly 60% of the entire television budget.

in an article by the sun newspaper, it is revealed that Boris may be planning to cut the tv license fee with the paper proclaiming the license to be outdated. considering the fact that the Sun is a right-wing newspaper. They support the view of the Prime Minister as he is head of the Conservative party. They also attempt to appeal to the middle to working class sector.

The article also describes this view to cut the fee as popular among the working class, this could be due to the fact many families in Britain do not use the BBC services like the television shows or radio broadcasts and therefore do not see it necessary to pay the £157 for an unused service. Another reason for a distaste of the license fee would be how outdated it is. With the surge in technology over the past few years the BBC has been made somewhat redundant with its lack of much content and lack of innovation. While streaming service are able to provide much more entertainment for fractions of the cost. 

context	How this relates to radio one breakfast show (institution)	How this relates to radio one breakfast show (audience)
Cultural context	Actors, presenter, writers, and other prominent entertainers had written to the PM about the diminishment of the BBC in an attempt to change his perception and show the value it has to Britian.	Modern audiences prefer user generated content, and prefer control over what they listen to   Listening to radio is no longer apart of youth culture  Live Music is seen as more talented and valuable
Political context	Due to the left wanting a raise in taxes, the BBC would benefit under as Left-wing government as its licence fee is essentially a tax it would also be more likely to stay under the control of the government rather than become privately owned and at risk of demonstration different political views.	Privatising the BBC could lead to a decrease in the number of listeners as without a tax, many will see no reason to continue watching or listening. However, due to their than being no limit on what views the outlet can demonstrate, an increase of viewers from certain political areas may begin or continue watching and listening.
Economic context	The BBC could be sold for £500million   The budget of the Radio and tv broadcast comes to £2.55 annually	The introduction of ads to the broadcasts could turn listeners away

 

radio one lesson 3

 explain why popular radio programs struggle to gain recognition as public service broadcasting. Refer to The BBC Radio One breakfast show to support your answer.

• must explain political, cultural and economic contexts influence the status of popular music radio programming.

YES: to knowledge and understanding of public service broadcasting and how it fits in the radio industry as a whole and the political, cultural and economic contexts influence the status of popular music and radio programming.

NO: to analysing the media language used in the programming or applying media theory.

Breakfast show overview

• runs weekdays Monday-Thursday presently from 7am until 10:30am (shifted from 6-10 as more people are working from home during the pandemic)
• It has been running since 1967
• It is currently hosted by Greg James who took over from Nick Grimshaw
• He is the 16th presenter and took over in 2018

Summary of the breakfast show in 3 words:

Energising, welcoming, Humorous.

Greg James first: he first introduces himself and makes it clear he is honoured to be the host of the show. He then gives the viewers the first choice for his fist song as DJ, which is levels by Avicii. This show that the audience are the ones in control. He uses an interactive tool to get the audience involved in order to create a closer relationship with the audience.

How many people listen to radio one- According to the BBC itself, they average 5.19 million listeners

how old is Greg James- 35

how many new listeners has radio one breakfast got since Greg James joined- in a year they gained 300,000 new listeners.

what did Greg James put his success down to- he attributed his success largely to fan input and interactions.

how did Greg James reveal his delight- Instagram

What is bob Shennan particularly pleased with- the popularity of the show on YouTube, social media and BBC sound.

Mediatel News- Breakfast Market

This article suggests that market is prone to fluctuate and that most of the current breakfast shows have not experienced any sort of growth aside from BBC Breakfast in the last 3 months.

What makes radio one so successful?

I believe that the main reason why BBC one is so successful is because of its interactions outside of radio. Because many young people may see the radio as a more archaic form of entertainment, the branching to social media and other platforms like YouTube allow them to attract a young audience more associated with these forms of entertainment than radio.

1.

2. 16-29

3. £157.50

4. 5.19

5. bring to light many of the issues in the world today.

news lesson 2

•  
  
• readers expected to know who he is
• dates show his birth and death
• two major stories on the front page
• key colours of blue
• unique layout for the guardian
• not too cluttered
• Masthead in the middle of the page

Daily Express

woman in the bottom right corner

masthead in serif font

logo inside of the masthead

tribute to Maradona instead of anything controversial

snappy title directed at reader

Genre conventions of a tabloid	Genre conventions of a quality tabloid	Genre conventions of a mid-market tabloid
Snappy short titles  Woman in the bottom right of the front page  More humorous  Less detail on the front page  Follows more ‘soft news’  Brighter colours (red tops)  Typically, either serif or san serif	Lots of information  Informative stories titles  Focus on political, financial, and global news stories.  Bolder colours  Mostly san serif  Visible price	Bottom right image of a woman  Large array of colours, eg purple, black, red  Short snappy titles  Mix of hard and soft news stories  Visible price  San serif