Distribution the jungle book

 distribution

distributors choose which film tp distribute, often through seeing them at a film festival. they then decide on how many copies of the film they want and pay for each. They negotiate an initial release date and a site for exhibition basically meaning where and when. They agree on a budget and begin a campaign to promote the film before it is launched, this includes interviews, trailers, events, posters and other forms. they also use online platforms like websites which include information and links to videos.

what is distribution

getting your film out to audiences. this can be through platforms like Netflix, Hulu, YouTube ext.

other ways are like the film festival circuit. such as London Venice and others. once the movie is picked up by a company. theater distributor attempt to pay the least amount to the movie creators and will normal pay the least they can in advance and will only pay out when the movie makes money.

 differences between JB16-JB

6.minimal posters for 1967

7.camera- 1967multiplane vs 2016 CGI and photo-real

5.1967 hand-painted vs digital painting 2016

4.tone is a lot darker 20116- possibly a difference in genre

2.2016 featured live action human actor vs animated ones

1.2016 budget allowed for a list actors

3.trailers shown whole scene 1967

Homework

 homework task

The difference between mainstream and independent- Mainstream films tend to come from major film companies like Disney or Warner bros and will normally have high budgets, A-list actors, large use of CGI and large amounts of marketing. Whilst independent films tend to come from small production companies with small budgets, unknown actors and a tend to have more of an arts aesthetic to make up for its like of high budgets or CGI.

what technology was used to produce both Jungle book movies- the original jungle book film in 1967 used hand-drawn backgrounds, as well as multiplane camera to give the jungles a notion of depth. They used 'cels' which allowed several layers t be filmed at once and meant they didn't need to repaint the backgrounds repeatedly. The Jungle book 2016 was produced by Jon Favreau and was shot with only one actual actor, Neel Sethi, with the rest o the cast being voice actors dubbed over CGI animals. 

why do Disney re-make classics-  Disney classics are some of their most profitable movies of all time, their for instead of running the risk of spending 100s of millions on coming up with new ideas and characters with no guarantee that the movie will make a profit, Disney can just remake their classics which already have a known and are almost guaranteed to make a profit.

another film company that have produced a jungle book film- Warner Bros produced a live action adaptation of Kipling books in 2018.

who are the big 5 in the film industry- Disney, 20th century Fox, Warner bros, Universal, Columbia(Sony)

 Disney was already vertically integrated at the time of the JB was release. Disney produced movies at their own studios and distribute them through Buena Vista distribution company. It distributed through Buena Vista in the US and used Buena vista international to distribute internationally, which were owned by Walt Disney studios. It handled theatrical distribution as well as marketing and promotion of the films released under Walt Disney. The company had been diversified into theme parks, creating Disneyland, and television with the Disney channel, Disney has been aware and using merchandising from the very beginning.

A company will use vertical integration because it is cheaper than outsourcing to another firm. 

unseen adverts

 

blue to match can

states the actors name and profession in the top right

bright lighthearted perhaps religious elements

information like 60% less sugar at the bottom

blue looks refreshing 

Believer tag line has hidden connotations of being religious or heavenly

handing you the drink

 

Tries to highlight all the different ways that someone can end up homeless such as being in debt, unfair landlords or losing your job.

They show both genders of different ages and ethnicity to show just how many people face homelessness

the color scheme of red and black to represent the seriousness of the situation while the black blocks everything outside of the facial area.

The close up reveals the seriousness and lets you see the confusing and worry in their faces.

The text positions covering the face is meant to to stand out on the image which reads lines like 'where will we live' 'he can't do that' to show the worry and almost to say its written on their faces.

At the bottom of the table their is smaller white text which gives an explanation and tells the reader 'we can help'.

The H in shelter is supposed to represent a house with a roof and chimney and is meant to create a sense of comfort and reassurance.

 the advert has duel meaning as it wants to appeal to the people who need the shelters for help and those who would want to donate to the shelters.

 Oligopoly- a market structure with a small number of firms, none of which can prevent the others from having significant influence. a monopoly consists of one major firm, a duopoly consists of two and a oligopoly consists of several

The big 6 

Warner Bros

Disney

Universal studios

20th Century Fox

Colombia pictures

Paramount

However Disney is the only one of these corporations that is its own conglomerate as 

warner bros is owned by warner media

fox is owned by 21st century fox

Universal is owned by Comcast

Colombia is owned by Sony

and Paramount is owned by Viacom

Disney acquired 21st century fox bring the likes of the Simpsons, X-Men and archer under the Disney banner in an attempt to compete with Netflix. They plan to launch a new streaming service called Disney+ later that year and have added several new tv shows to their line up. It shows not only how much of a hold Disney have over the market

impact of Disney's ownership over film production

big 6 ownership provides significant funding for high value films such as avengers endgame which became the highest grossing film of all time as well as the rest of the marvel cinematic universe which usually have budget of £300-400 million

The Jungle Book

1967

On a budget of $4 million, the movie made a total of $141 million in the US (making it the 29th highest grossing movie of all time in the US) and $205 million worldwide with $6.8 million of that coming form Germany alone.

2016

On a budget of $175 million, the movie grossed 4364 in the united states and Canada and a total of 966.6 worldwide making it the highest grossing remake ever at the time until Disney's own Beauty and the beast surpassed it the following year.

due to both movies different time periods and ownership they can both be considered mainstream films 

 1.what are the differences in production, character development, filming and editing

the original Jungle book was struggling for a new story after the financial flop which was the sword and the stone. Whereas the more recent jungle book was able to expand on the new story using its source material as a base.

what technologies were used in the making of the 1967 jungle book

|The 1967 jungle book showed off cutting edge animation unseen for its time with the help of technicolor

was the jungle book 

29th highest growing film of all time and became the highest grossing movie in German history

minecraft early stages

 java

java is a cross platform objective oriented programming language. it is needed to ryn various applications such as video games, audio,social media and videos#

minecraft java edition

the original version of Minecraft java edition was a cross platform title between windows. Linux and macOS and supported moders to create skins and in game mods. it also includes a decades worth of updates with many more top come.

mainstream companies normally have larger budgets resulting in better graphics and larger teams working on them. big conglomerates like Microsoft and Sony can do this whislt smaller indi companies cant and rely on crowd funding and making games with less realistic graphics.

charity adverts

 to raise awareness and raise funds for their charity and encourage people to be more caring 

show what they do and why they are doing it play on emotions eg sympathy  

McMillan cancer support, Oxfam, wwf, dirty water and poor sanitation 

typical things in a charity adverts

the adverts typically contain sad music all the way through as well as normally featuring either a child or animals to represent innocence, they will also sometimes try to shock you with horrific imagery to surprise you such as the dogs in the cages. they will normally at the end include all of their information such as websites logos and what they do and plan to do.

shelter

2011 campaign direct address to target everyone looking art the poster, they are just a normal person which is meant to humanize her as it wouldn't have the same affect if it was a celebrity. it features all of its information at the bottom. Its big red tag line of "But where will we live?" is meant to make you fell the same sense of dread and confusion that a homeless person. 'we' implies that she may be a mother or partner making it seem that a child may end up on the street scaring the audience

1.the colour scheme of dark red across the screen symbolizes danger 

2.the faces of confused people and everyday people to make you connect with them which would be 3.difficult if they were a celebrity

4.close up to show emotion

5.positioning the font across their faces to show their first reaction to homelessness

6.the logo has a roof arch over the H to make you think of a house and how easy it is to have that sort of stability

shelter is a UK based housing and homelessness charity. Due to the fact that they are a charity they have a lot less money to spend on advertising. The targets for the charity are liberal reformers and carers, this is because the usual left wingers will be more likely to donate and want change and will be more caring to others.

the main objective of then campaign was to direct people in need and cautious people to either use the charities services and help or to donate to help the charity reach more people.

They used Audience Identification by using ordinary people rather than celebrities to allow the viewers to relate to the advert in what is called Social realism.

In 2008 their was a major economic crash which lead to many people losing their jobs and the institution of Cameron's conservative party coming into power. A party which typically did not donate to lower ends of the economy. 

Shelter are using online marketing on social media in order to reach people on the verge of homelessness.

The advert was made by advertising agency Amplify who specialized in non traditional ads

amplify normally worked with richer companies like Nike and Sony and actually offered to provide Shelters advertising for free.

This gave Amplify good publicity and gave shelter free marketing so they were able to spend money elsewhere.

Media Language

using social realism

big bold sans serif text

gender diversity (showing that homelessness can happen to anyone)

Panel 1 uses a rhetorical question to demonstrate the confusing you would feel and the impact of you losing your job. contacting the shelter could help prevent people becoming homeless.

Panel 2 is about a young man with a landlord problem and is meant to represent the problem with housing in the current market.

Panel 3 focuses on a young woman with a debt problem which shows a problem many young people face at a young age.

                             Walt Disney

Walter Elias Disney was born December 5 1901. He was an animator, writer voice actor and founded the Disney corporation. he was a pioneer in the american film industry, introducing major development to cartoons. he has been nominated for the most academy awards of all time with a total of 21 wins and 59 nominations

Disney was born in Chicago and as a child he took an interest in drawing, at 18 he took a job as an illustrator 

he later moved to California in the 1920's and started the Disney brothers corporation with his brother Roy. he then set about creating his first cartoon like steamboat willy and Oswald the rabbit and even did the voice work for his flagship character Mickey the mouse who he developed in 1928 becoming his first major success. as Disney grew, Walt Disney became more adventurous, introducing synchronized sounds to his works along with feature length fully colored works and developed the cameras. this resulted in major success like snow White and the seven dwarfs.

 3 key points

Jon Favreau chose to make the live action movie in CGI as he thought that travelling to the Indian jungle was impractical and wouldn't have the intended "dream-like"quality

Wanted to test the limits of the new technology and defended this by comparing it to Oscar winner Life of Pi and highest grossing movie of all time Avatar

Uses a star studded cast in order to promote the movie with actors like |Bill Murray, Ben Kinglsy, Christopher Walken, Idreas Elba and Scarlett Johansson

 the two competing companies are using remakes of old classics in order to try and attract the largest audience to them over they're competitors and using actors as the driving force behind the movies.

intrepid

 target audience- teenage boys

intrepid is a sports drink which is focused on doing more and keeping motivated shown in its slogan "do more, do better"

uses Virgil Van Dijk a well known sports star who has played for several teams with varying level of success. I have included his less memorable teams like Celtic and Southampton before including a large image of him in his current teams strip Liverpool to which he had recently won the premier league and champions league. i chose him because it represents a drive to try and endure until you succeed like Van Dijk did. i planned to make the bottle sharp red and black to be eye catching and to relate to the image of Van Dijk to the right of the bottle in his red Liverpool shirt

Lucazade

 

using Gareth Bale, and international star to promote the drink. USP

staring directly at the viewer to give a sense of direct address

white border to portray bales importance in the advert

to right corner includes Bales stats such as he teams and achievements

enhanced blue eyes to make him seem more machine like and powerful

meant to look more technology based

scientifically prove, applying that whatever you think the drink can do, it can do

YES in the bottom right corner which actually says nothing 

Bale had recently been sold to Real Madrid for £80 million pounds which was the most expensive signing of all time 

bright eye catching yellow and blue font associated with Lucozade

 what makes this advert conventional

direct address

very serious

masculine

eye catching colors contract each other

confidence

celebrity endorsement

aimed at younger people into sport

scientific

aimed more at men but not exclusively

LUCOZADE

Lucozade was originally owned by a British pharmaceutical company

owned by multi national conglomerate GalxoSmiothkline, sold to Japanese company Suntory

was originally branded as a medical drink to help with sickness in the 70s but later changed to accompany the rave scene in the 80s and later a sports drink.

the 'I believe' campaign was a £4 million pound digital marketing campaign including many famous sports aesthetes like Gareth bale and Oxlade chamberlain calming to drink to be 'better than water' and the perfect drink for a sports athlete, resulting in them changing their slogan to 'in a different league' which coin-sided with Gareth bales £80 Million move to La Liga team Real Madrid

Media Language and representation 

product placement in the right hand corner using the 'rule of thirds' having the brand be represented as a solution

high key lighting creates an upbeat mode of address with the blue and yellow color palette matching the brands packaging with connotations of masculinity

Anchoring text 'in a different league' has a double meaning as at the time bale was in the process of moving to Real Madrid, meaning he was literally playing in a different league

Bale is using direct address staring seriously at the viewer as to almost challenge the viewer who will most likely be male.

robotic Steele blue eyes to make him seem unnaturally powerful thanks to Lucozade

Minecraft Exam question

 impact on economic factors: *Microsoft have more money to adverting the game. can sell to larger range of markets like Sony players, Xbox and others. can fund 

Explain the impact of economic factors on video game production, distribution and consumption That Minecraft had.

Minecraft in its early stages saved large amounts of money due to the game not using much marketing i order to generate sales. Like most independent or `indie` games it relied on word of mouth through its niche audience of moders to sell the game on PCs. due to Mojang not having a massive budget, the game was sold exclusively to PCs and would not reach consoles such as Xbox and PlayStations till mid 2012. this was all changed in 2014 however when conglomerate Microsoft, owner of AAA games companies like Bethesda and Bungie, decided to purchase Mojang and Microsoft for $2.5billion. This Gave Minecraft the budget and resources of a AAA game and allowed them to market the game to a wider audience. This is the case with many AAA games as having backing from a large developer like Microsoft means they have more resources for things such as marketing, allowing them to attract players from all demographics. this will also benefit the game when it comes to things like events to promote them, for example, Minecon. the event has been hosted every year since 2010 and with funding from Microsoft, allowed Mojang to host it all over the world. This will increase game consumption massively the events will increase global knowledge of the game. more than would be possible through word of mouth.

Rewrite

In the modern age of video games development their are two main types, AAA and 'indie. AAA games are published by massive companies like Bethesda, Activison and Electronic Arts and tend to have large budgets. due to this the games can afford lengthy 20-50 hour long stories with more realistic graphics and mechanics as well as hiring A-list actors to play characters in the games, such as Idris Elba in NBA 2K20 or Matthew Perry in the Fallout franchise. Whilst indie games will tend to come from either small companies or small development teams with very little budgets, often leading to developers funding the games out of their own pockets or crowd funding. Due to the lower budget of these games they will tend to last much shorter run times as well as have more artistic graphics as realistic graphics will be too expensive. Another major difference with the two types of games is their marketing and sales. As AAA games usually caused in the range of £100 to produce, they must drum up enough excitement for the game in order to make a profit on it and mainly will do this through massive cinematic trailers and events. Whereas indie games, being funded through crowd funding, do not require the same range of sales to make a profit and subsequently don't rely on much marketing.

this all changed when Minecraft was released. Being officially released in 2009 by Markus Persson and his small studio mojang on PC, the game seemed to show all the traits of an indie title while stylised blocky graphics, a lack of any major story and little to no known marketing. The game was built around the idea of creative and with its two original modes, creative or survival, allowed players to try their luck and seeing what challenge the game had to offer, or let their imaginations create whatever they desired. The game used a coding language called java and because of this, allowed the moding community to experiment with several different additions to Minecraft with mods like the Aether really emphasising the creative freedoms the game provided. Due to the game having a very limited budget it relied on sales through word of mouth between its niche modder audience to generate sales. However due to the games popularity and universal appeal it was soon being played and streamed by massive influencers like captain sparkle and Stampylonghead on the website YouTube. At the time this was unheard of as a way of marketing and showed just how profitable it could be as Minecraft's sales soared in popularity within its first year. Minecraft didn't stop their with their first Minecon, a Minecraft festival, being held in the summer of 2010 attracting fans of all ages. This changed the landscape of video games as originally massive events like this were reserved for AAA games and being development company and showed just how popular this small indie game truly was. 

Finally in 2014, Minecraft and Mojang studios were bought by massive media conglomerate Microsoft for $2.5 billion. This was monumental in the gaming world as it meant that not only had Minecraft lost its status as an indie title, but had become apart of one of the 3 major games companies in the world and was arguably now their biggest game. Microsoft set about making changes as by increasing the games cross platform availability. the game had only recently made the jump to consoles the previous year and Microsoft introduced the PS4 and Xbox one editions later that year.  this massively altered the games distribution as now the game was available to millions of current gen console players and sales began to rise eventually reaching 176 million by 2020 becoming the highest selling game of all time, a far cry from the 4 million copies the game had sold by 2011. Microsoft also began to introduce synergy with other brands such as Lego to increase sales, they released skin in game of popular movie and video game characters like from star wars and fallout. They also planned and released a virtual reality version of the game, something which creator notch was firmly against due to the VR company oculus being owned by Facebook. It is every much evident to see just how different the game has been operated during its time as independent and AAA as originally the game seemed smaller with creator Notch caring more about making the game he wanted than making as much money as possible. Whilst under Microsoft its clear the use of synergy with Lego and main character Steve's impending introducing into video game phenomenon Super Smash Bros that Microsoft are more concerned with maximising profits.